In the final quarter of 2025, smartphone shipments rose by a minimal 1%. For the full year, global shipments were up 2%, according to preliminary data by Counterpoint Research. To put a positive spin on it, this was the second consecutive year of growth. As expected, Apple became the biggest smartphone maker globally with a 20% share – in other words, 1 in every 5 smartphones shipped in 2025 had the Apple logo on its back. Indeed, Apple shipments grew the most (among the Top 5) during the year, going up 10% year-on-year. The older iPhone 16 performed well in Japan, India and Southeast...
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